After being contracted by Herradura tequila to build a unique piece of Art, I endeavoured to create something rather extraordinary; something very individualised and branded, but full of character. I decided that 'Mexicana Acoustica' was to be built from an Oak Herradura Tequila Barrel to corroborate its 'personality' and assume new idioyncrasies.
I conceptualised an instrument that resonated with the History and Culture of Mexico, after taking inspiration from the 'Mariachi' design.
The Guitar features an arched back, adding depth and character to the overall sound execution, painstakingly carved from the barrel staves.
The most pertinent attribute, being the soundhole, establishes a life-force of the guitar as a working instrument and is metaphorically represented by the Herradura (horseshoe).
The stylised second soundhole and headstock are reminiscent of the fanous blue agave, used to make the signature tequila.
Primarily, the Mexican jug informed my design choices whilst still maintaining symbolism of a liquid-carrying vessel, much alike the barrel. The fretboard is adorned by aluminium Herradura's (horseshoes) and a 12th fret company logo.
On the reverse, a map of Mexico indelibly ingrained and carved, highlights the specific location of the Herradura foundation and captures the essence of the Mexican spirit.